Main Article Content
This paper explores how the concept of cultural capital by Pierre Bourdieu can help explain the changes in meanings of the traditional art of the Ifugao people, in the context of Wow Philippines, a project by the Philippine government. By the use of primary literature on the Ifugao community, supported by an in-depth interview with a key informant plus participant observation, this study unveils the reality of the cultural process that is being constructed, posited, and esteemed by different events, encounters, needs and exchanges. In general, traditional art has its signifying meaning and specific context enhanced through the dynamic characteristics of culture.
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